Luna doesn’t consider himself a role model, but said he understands the responsibility of representing Hispanic and Latinx culture, especially for others who want to do the same type of work.
“My hope is that we continue to grow our broadcast and not just for football fans, but also for Hispanic students throughout the U.S., not just in Texas, to say, ‘Hey, that school is embracing my culture,” Luna said.
Luna said he’s honored to be able to share Aggieland with his audience while putting his unique flair on the broadcast. He’s been influenced by Dave South, who was the voice of the Aggies for more than 30 years, and Roberto Hernandez Jr., a Mexican journalist and sportscaster from Monterrey.
“I’ve always been told I have the gift of gab,” Luna said. “As a kid, I listened to Dave South, all the way in Agualeguas, Nuevo Leon, Mexico on a faded AM radio signal. We’d turn on the radio to see how the Aggies were doing and there was always Dave South’s voice. And now, here I am. I love football and I’ve always enjoyed watching the game. Now, I am lucky enough to be able to watch the game and broadcast it to others.”
People around the world listen to the broadcast, Luna said. He’s received messages from listeners in Austria, Spain and Central America, to name a few.
“Being able to reach those folks is inspiring, and it helps us prepare better each week to make sure we broadcast a great game for them because we know that we are their only exposure to Texas A&M football,” Luna said. “We are the Aggie Spirit that reaches out to those corners of the world.”
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